A couple of weeks ago I posted on the coming of Internet TV and even the ability to pre-order them on Amazon.
I received quite a bit of feedback from people that were clearly confused about what Internet TV is.
Many people for some reason think that Internet TV is some kind of an either/or decision. It might help if we called it “Internet-enabled TV” instead. One can still watch the normal cable programming along with Internet-sourced content from YouTube, Hulu, Netflix, and so on.
A feature article today in the New York Times today illustrates how important the Internet feature is to allow interaction and social connectedness.
Another key point made in the article is that by getting mixed in with Internet content viewers actually consumer *more* TV programming because their friends, colleagues or just the social world is commenting on it.
The Olympics are serving as a prime example. There is so much coverage of the Olympics that most people just don’t have the time to figure out what they want to see and remember to watch it when it is on. Media companies create “highlights” which help but they also attenuate the content.
This year people are being alerted to segments that they should see by their friends which creates burning desire where there was only mild or even no interest before.
It looks like another disruptive wave is about to hit TV programming. As we have noted here and elsewhere it’s been too-long in coming.